Social Media Marketing Tips

These days, having an excellent internet marketing strategy is usually crucial to the success of any business. There are plenty of passionate people who start their own business only to eventually fail.
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Unfortunately, enthusiasm isn’t always enough. In order for your business to be successful, you need passion and a strong marketing strategy. In this day and age, that should include social media marketing.

Marketing 101

Be sure to backup all of your business information. Viruses, malware, system crashes, and other issues may wipe out your entire business in the blink of an eye.
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Once you have the basics covered, make sure that your landing page will be optimized. It is often the first impression your clients have of you and your company, and you also know what they say about first impressions.

How to Optimize your Page

Choose a name for yourself on your social media pages and stick with it
Check your privacy setting plus make sure that your page is accessible simply by everyone
Include your keywords in your “about me” or in other spaces on the page. These should be keywords about you but more specifically regarding your business
Add photographs which apply to your business. Photos help get the reader’s attention, especially on social media site
Add captions and descriptions to your photos which refer to your business and will perk the reader’s attention about your products or services
Create discussion forums or polls in order to interact with your potential customers. You can even post things on your page which solicit a response from your customers
Ensure that all content you post on your page is quality
Post just relevant content on your page, (if you really need to play that farming video game, create another personal profile to perform so)
Post valuable, informative, debate triggering content
Depending on the type of business, you may also post exclusive discounts or even coupons to your page viewers
Surfaces site to utilize for social media marketing consist of

Facebook – be sure to set up a company page and a personal page too. You can reference your business page out of your personal page in order to send a lot more traffic to the business
Twitter – in case you are unfamiliar with this key website, now is the time to familiarize yourself. Twitter may be the fastest growing online community and its marketing and advertising opportunities should never be overlooked
LinkedIn – be sure that you fill out your profile completely. This site is often viewed in the business world as a bit more “professional” that general social networking pages, (such as Facebook, MySpace, and Hi5)
Digg and StumbleUpon – distribute all of the pages from your website to both Digg and StumbleUpon
The marketing power of social networking will be vast and generally free. In case you haven’t already started tapping fantastic resource to ensure the success of your business, there is no time like the present, so get started today.