In the world of corporate gifts there is never an undesirable time to award a gift. Whether it’s to enforce your brand or improve your reputation, corporate gifts play an important role in sending out the right message and are an important marketing tool.
This is especially true with Christmas. Christmas is of course the primary gift giving occasion of the year and in the corporate world that means presents for staff and customers, yet where do you start when it comes to deciding on the best Christmas corporate gifts? Should they be applied as a marketing tool or simply as a prize? And who should receive a Xmas corporate gift?
This guide will try to answer all of your questions.
Who To Buy Gifts For?
One of the biggest questions confronted by companies every Christmas is who to buy gifts for, as well as the first in line for Christmas corporate gifts should be regular customers and staff.
Giving Christmas corporate gifts to regular customers is a crucial way of showing your gratitude for their business and is an essential way of developing and maintaining a strong working partnership. It is an important way of showing a customer that their business is highly valued and can encourage them to stay with a particular firm rather than take their business elsewhere.
It is also important from a marketing perspective. Branded corporate gifts can provide you with a chance of getting your logo seen from your customer on a regular basis, providing a strong reminder of your presence. Desk items and calendars are particularly effective at this as it provides your brand with greater visibility, being placed in the prominent position and providing a long lasting reminder of your brand.
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It isn’t just existing customers who should be getting these types of gifts. Occasional customers plus strong prospects should also be focused in this way as Christmas gifts provide a strong opportunity to get your brand seen in a distinctive way. The positive feeling of getting a gift is the same whether you are at the job or at home, so it provides a quite effective way of starting a business relationship.
Factors are slightly different when buying staff as the motives for buying presents change. Rather than having marketing and marketing motives, Christmas gifts for staff should be to thank and reward them for efforts during the year. How you go about this really is entirely up to you. Christmas corporate gifts could be distributed on an incentive base so that they are given more as awards to the highest achievers across the departments. They can also be given to people attached with various projects to reward the achievements of a particular team. And of course they can be given to all employees to celebrate the particular festive season.
The approach a person take will depend on your budget and the dimension of the company, but there is no questioning the positive effect on morale and motivation that rewarding staff can have. Rewarded staff will always be more motivated to achieve success for the company, so efforts must be taken to include the majority of staff in any Christmas corporate gifts. This way it will prevent any potential ill feeling toward people who have been given gifts.
What Christmas Corporate Gifts To Buy?
Again there is a difference between Christmas corporate gifts for staff and Christmas corporate gifts for customers. When there is an advertising promotional angle to your gifts, functionality is the key. A practical branded gift that will be widely used will provide you with more opportunities for your brand to be seen and noticed. Anything that will sit on a desk or be used frequently at work will fulfil this purpose and when it is displaying your brand it will increase your visibility to the people that matter. Desk items such as calendars, pens plus desk toys are all effective in this role.
When shopping for employees there is certainly much more freedom with regards to what is appropriate. It can be something that is relevant to the corporation or to the recipient and as there is no promotional motive there is no necessity for it to be something practical. A gift using a high perceived value that is well presented will make an effective gift to enhance morale and motivation, and by using corporate gifts over a bottle of wine or vouchers will show that thought has gone into the gift. As with all gifts, it is the thought that counts.
Whenever To Start Shopping?
Every year Christmas seems to start earlier and earlier, then when is a good time to start your corporate Christmas shopping? If you are the type of person who else leaves their Christmas shopping until Christmas Eve then it might be really worth improving your forward planning! There is a lot more pressure to get it right whenever buying corporate Christmas gifts so an earlier start is advisable. Corporate Presents Companies will start their Christmas season from October so there will be plenty of options open for the early bird. There will also be plenty of offers available to entice the early shoppers to well save money by planning ahead. The busiest time for Christmas corporate gifts is in November so if you understand what you want then it makes sense to buy earlier to make sure stock doesn’t run out. If you leave it until December it will be a test of nerve, yet short lead times are available for those who leave it to the last minute.
Inspite of the economy recovering slowly, times continue to be hard for many businesses. So can you justify shopping for Christmas corporate gifts this season? With the potential benefits to your working relationship with customers and the improvements to staff morale that can arise as a result of using Christmas corporate gifts, the benefits will certainly justify the expense.