To shop online is now part of all our lives. If we need to buy something, we are just as likely to reach for the mouse because the car keys. But our behaviour to shopping online are mixed. Many of us know and trust only a number of shopping websites, and the quality associated with sites thrown up in the search results is often disappointing. What is more, the process of shopping using search engines is uninspiring. It is a bit like a college research project, where you have to wade through pages associated with text results to find what you are searching for.
The Online Shopping Town aims to alter all that for UK shoppers. Its aim is to marry together the best aspects of internet shopping with the experience you get walking around an attractive real world buying town or outlet village. The website features shops that are laid out beautifully in visual moving streets that you can wander around and explore.
So what does this give you that the search engines like google do not?
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Firstly, ideas, the chance to discover fantastic new shops that you might not have found otherwise. All the shops are usually handpicked by the editorial team, in whose ethos is only to include shops they will recommend to their friends. And through the voting and comment system, you will get to see which places are most popular with other shoppers.
Secondly, a fun and informative shopping experience. The shops are visually presented, with pictures of the kinds of products they sell. So that as you navigate along the streets you get to see junctions to related streets, so you have the chance to be influenced and find other things that you did not recognize you needed until you saw them!
Thirdly, bargains. The database is regularly updated with current discount codes and voucher codes, which show up as part of the shop information as you walk around the particular streets.
The creation of the Town is a rolling project. The first quarter to be built featured popular on-line clothes shops ranging from exclusive style boutiques to bargain designer shops and places to find comfortable informal clothes or practical outdoor put on. There is a home and garden section, featuring shops selling furniture, home accessories, as well as online garden centers. And there exists a food quarter, where you can find farm stores, wine merchants and delicatessens and also online supermarkets and places where one can buy prepared meals delivered to your door.
The Town also caters for people planning holidays. The shops within the travel quarter are all online vacation agents, or hotel sites, or other websites that are useful for people planning or booking holidays. You will find sections for family holidays, luxury vacations, activity holidays and self catering. Plus within each section you will find streets of specialist sites, including things like safari holidays, boutique hotels, sailing holidays and much else besides.
Possibly above all, the Town aims to be an initial choice destination for people looking for gifts. There are so many online gifts ideas and shops available the trick is seeking the good ones. The Online Shopping Town brings together streets of shops that are great for each category of gift presents for children, gift for him, gifts for her, for whole family members or any occasions and special events. Significantly, these are not only the shops that market themselves as gift shops. They include the niche shops plus boutiques selling things which are truly useful, fun or attractive. The sort of gifts that will not end up just sitting around as unwanted clutter.