Recently, I, along with other professionals, gathered at a trade conference session to discuss the significance of a strong social media presence in marketing and advertising. More than once, the conversation turned through tactical tips to an overall ‘why.
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‘ Even in the face of countless data about social network usage, trends within mobile Internet usage and social-based conversion rates, there were a few blank stares and confused looks.
The thing is, in case you are not actively engaged, you’ll never really, truly, fully understand the ‘why’.
Publishing to Facebook, sharing articles on Twitter, reviewing restaurants or shops, chatting with people I’ve never really met about common-interest topics… I don’t think need to think much about this – it is just a part of my every experience. It’s habit. I reside social media, and I’m not alone. You will find millions of us.
Why are so many of us living social media? What are we getting away from all of this reading, sharing and talking about? Why do ‘social media junkies’ find it so strange when we listen to people say there is no value in our activity?
The ‘why’ is about continuous learning. It’s about discoveries. Really about thinking about things in new ways. It’s about supporting plus recommending the companies and brands all of us love. It’s about having immediate access to just about anything we want to learn about. It’s about conversations about activities and news happening right now… This particular very minute. It is about ongoing relationships long after we’ve moved aside, and finding people we such as where we are now. It’s regarding listening to people who inspire us, plus trying to inspire those with whom we all share. It’s about information, connections and emotion.
No amount of statistics, no chart-filled PowerPoint or board of marketing experts can make you a believer. You can’t claim to understand how functions, or wrap your head around true ‘why’ unless you’re a part of this.
And if you’re not a part of it, and also you don’t really ‘get’ it, how will you ever effectively use it as a marketing tool? How can you ever be genuinely interested in your campaign?
Want to be a better social media marketing marketer? Start living it.
“The most successful marketer becomes portion of the lives of their followers. They stick to back. They wish happy birthday celebration. They handle problems their customers have with products or program. They grow their businesses plus brands by involving themselves within their own communities. ” – ~ Marsha Collier